National Distribution Manager | Non Liquor Full Time NEW

National Distribution Manager

Leading and mentoring a team who is responsible for ensuring that Red Bull is the #1 distributed energy drink in South Africa, by deriving and owning the strategy through horizontal and vertical reach opportunities. Red Bull should be available and within arm’s reach to every consumer in South Africa every day and displayed in a premium way. A key element to achieving this objective includes identifying, selecting, negotiating, and managing the right partners to ultimately deliver profitable and sustainable growth.

• PEOPLE

  Lead the DPM Team by focusing on their strengths to maximize their performance

  Coach and development team individuals to step up the ladder of mastery in managing their partners / accounts

  Define and execute routines and call cycles for team securing optimal DP management

  Own the relation to the top accounts and business partners

  Be hands-on for building strategy but also demonstrating and showcasing how it is done

  Responsible for analyzing geographic areas to understand outlet and sales opportunity within identified areas through trade visits

• ROUTE TO MARKET

  Define new and constantly optimize existing route to market distribution partner model to meet business growth targets

  Define and innovative in profitable way for Red Bull to win market leadership within main market and independents liquor

  Ownership of managing business within the defined pricing and profitability guidelines and budgets

• DIRECT DISTRIBUTION PARTNER MANAGEMENT

  Create and develop a model on how Red Bull can improve and win distribution through direct distribution

  Build strong commercial relationship with our partners sales teams across all regions based on a win-win focus

  Drive profitable and sustainable volume growth through distribution initiatives

  Build winning initiatives to drive reach, sales targets, and our execution in all channels

  Define and implement initiatives to constantly improve Red Bull’s in outlet/store visibility and performance linked to perfect outlet/store standards

  Define and negotiate together with your team overall distributor KPIs (broken down from overall sales targets) to meet Red Bulls annual business targets: Volume Sales, Execution, Promotional Execution, Distribution of Red Bull brand portfolio, Price Compliance and Effective Store Coverage

  Fueling passion for Red Bull at customer levels through defining with Trade Marketing efficient and effective recognition and reward programs

  Undertake systematic and regular store/outlet visits to identify gaps and opportunities

  Prepare and lead monthly & quarterly reviews with the DP

  Prepare and lead the contract negotiation process

• STRATEGY AND PLANNING

  Responsible for creating a Business Plan in close co-ordination with the larger DPM team

  Set, track, and drive all DP sales regions against the annual business plan

  Responsibility for creating and developing a strong commercial plan to grow distribution and SKU listings, i.e. Horizontal and Vertical distribution

• ADMIN

  20% of time in field and 80% of time spent on analysis, planning and reporting

  Responsible for managing the stock forecast process with the DP and with support from the internal operations team

  Responsible for the correct management of the yearly regional budget and the control of all free goods

  Prepare review meetings (on a monthly/quarterly basis) via his/her team with all responsible sales regions to evaluate performance vs Joint Business Plan Objectives and agree on action plans. This is then reported to head of distribution and shared internally with key stakeholders

  Manage and secure efficient POS stock and handling as well as ROI management

  Close alignment of pricing and promotions with all necessary key stakeholders (MD, Off Premise, On Premise and Finance) to minimize the threat of cross channel cannibalization and to maintain profitability