Tiger Brands

Tiger Brands is one of South Africa’s largest and most iconic Fast Moving Consumer Goods (FMCG) companies. If you’ve used products like Jungle Oats, KOO, or Albany breads, you’ve already come into contact with their work. The company has built a heritage over more than a century of manufacturing, marketing, and distributing food, beverages and household goods.

2. Origins and Founding

• Founded as Tiger Oats Limited in 1921 by Jacob Frankel and Joffe Marks. Wikipedia

• The first brand was Jungle Oats, launched in 1925. Wikipedia+1

• Over the years, Tiger Oats acquired many businesses and expanded its product portfolio. In 1999 it acquired Adcock Ingram, and eventually the company rebranded to Tiger Brands. Wikipedia

3. Headquarters & Locations

• Head Office (Physical Address): Tiger Brands Limited, 3010 Winnie Mandela Drive, Bryanston, Johannesburg, South Africa. Tiger Brands

• Postal Address: PO Box 78056, Sandton, 2146, South Africa. Tiger Brands

• Operational Footprint: Primarily South Africa, but with activities in selected emerging African markets. Wikipedia+1

4. Core Mission, Tagline & Values

• Tagline / Purpose Statement:
  “Nourishing and nurturing more lives, every day.” Tiger Brands

• Core Values & Behaviours:
  Tiger Brands emphasizes values like sustainability, ethics, community involvement, and creating shared value with stakeholders. Tiger Brands

5. What Tiger Brands Does (Products & Business Areas)

Tiger Brands is diversified across many FMCG categories. Here are key areas:

5.1 Food & Beverages

• Breakfast cereals (e.g. Jungle Oats) Wikipedia+1

• Canned & preserved goods (brands like KOO, All Gold) Wikipedia+1

• Beverages, flavour mixes (Oros etc.) Wikipedia

5.2 Home & Personal Care

• Products for hygiene, baby care, home cleaning etc. businessabc.net+1

5.3 International Footprint

• While South Africa is the core market, Tiger Brands has direct or indirect presence in countries like Kenya, Nigeria, Mozambique, Zimbabwe, Cameroon. Wikipedia+1

6. Financial and Corporate Structure

• Tiger Brands is a public company, listed on the Johannesburg Stock Exchange (JSE). Wikipedia

• It has a sizable number of subsidiaries and brands across different FMCG sectors. Wikipedia+1

7. Leadership & Governance

• Key staff include the CEO, CFO (Chief Financial Officer), and other executive directors. Wikipedia+1

• Governance includes investor relations, ethics line, company secretary etc. Tiger Brands+1

8. Contact Information & Channels

Here are ways to get in touch with or follow Tiger Brands:

8.1 Phone & Physical Address

• Phone (Consumer Care): 0860 005 342 (within South Africa) Tiger Brands

• International phone: +27 11 557 3300 Tiger Brands

• Physical address: 3010 Winnie Mandela Drive, Bryanston, Johannesburg. Tiger Brands

8.2 Email / Feedback Form

• They have a contact/feedback form on their website for consumer queries, media, suppliers etc. Tiger Brands

• For International Exports the contact is: Marshall Ross – phone: +27 11 840 4423; mobile: +27 71 191 0086; email: marshall.ross@tigerbrands.com Tiger Brands

8.3 Social Media Presence

• Facebook: Tiger Brands FMCG – Johannesburg page; slogan seen “We nourish and nurture more lives everyday!” Facebook

• LinkedIn: Profile with information about business scope, values etc. LinkedIn

9. Tiger Brands in the Community & ESG (Environmental, Social, and Governance)

9.1 Sustainability Initiatives

• The company has committed to reducing negative environmental impacts, engaging in sustainable supply chain practices, and improving food safety. Tiger Brands

9.2 Food Safety & Quality Assurance

• Maintaining high standards in manufacturing and handling of products. Food safety is a critical pillar. Tiger Brands+1

9.3 Community Outreach & Supplier Development

• Tiger Brands supports development of small suppliers, contributes to food and nutrition security, and engages in various social development programmes. Tiger Brands

10. Recent Challenges & Responses

• The company has faced issues in its international operations, including operational losses in certain markets. Wikipedia

• Tiger Brands has also had to deal with public concerns around food safety, notably the Listeriosis outbreak via Enterprise Foods in 2017. Wikipedia

• In response, they have enhanced safety protocols, governance, and transparency.

11. Why Tiger Brands Matters — Consumer Perspective

• For many South Africans, Tiger Brands is more than a company: it’s part of daily life (your breakfast, your cooking staples, baby products, etc.).

• Their brands often carry heritage and trust — many have been around for decades.

• Because they are large, their policies on sustainability, food safety, supplier relationships etc. have significant ripple effects.

12. Future Outlook & Growth Strategy

• Continued focus on sustainable, profitable growth, refining operations, especially in international markets to manage risk. Tiger Brands+1

• Emphasis on innovation, consumer trends (health, wellness, convenience) will likely play a big role.

• Sustainability and ESG will remain central — reducing environmental footprint and enhancing social value.

Find us online: [Tiger Brands website] + social media channels (LinkedIn, Facebook, Instagram, Twitter) – where we share news, brand updates, and ways we’re contributing to communities and sustainability.