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Job Description OverviewResponsible for the Cluster Sales (MT and TT) and sales structure. Develops effective sales plans and executes the same to drive volume, revenue to achieve / exceed AOP targets whilst driving customer satisfaction. ResponsibilitiesSales Planning & Forecasting:Capture full sales potential across all areas and routes.Set cluster‑level sales goals aligned with SASKO’s strategic objectives.Forecast sales using market trends, competitor insights, and historical performance.Conduct market research to identify new opportunities and monitor industry shifts.Develop and execute sales strategies to grow revenue, expand customer base, and enter new markets.Track profitability to ensure sales activities contribute positively to the cluster’s financial performance.Monitor KPIs and ensure area and route targets are consistently achieved.Manage distributor performance to meet targets at optimal cost.Oversee sales budgets, promotions, and pricing to support growth and competitiveness. Business development: Acquire new business in micro‑markets and grow existing accounts through loyalty programs.Increase market share through targeted growth initiatives.Strengthen customer management practices to improve retention and satisfaction.Build strong relationships with top‑tier customers (WEC – Win Every Customer).Collaborate cross‑functionally to support trade execution and customer initiatives.Implement and manage the trade calendar to drive consistent market activity.People Growth & LeadershipRecruit, train, and mentor sales staff.Set KPIs, monitor performance, and provide feedback.Build a high‑performance culture with recognition and motivation.Hold regular meetings with supervisors to assess markets and development needs.Identify skill gaps and organize training programs.Systems, Procedures & PracticesUse BI tools and bakery scorecards.Interpret daily sales and distribution reports.Apply DRM (Distribution Management) effectively.Ensure accurate reporting and analysis.Relationship ResultsAlign sales with marketing campaigns.Collaborate with operations/logistics to meet delivery expectations.Manage external channels and distributors to support company goals.Innovation & ImprovementEnsure compliance with legal and regulatory standards.Promote ethical sales practices.Safeguard company reputation and customer trust. QualificationsA bachelor’s degree in business, marketing, or a related field is typically requiredMinimum 8-10 years relevant experienceMinimum of 5 years in a leadership positionProficient in MS Office and SAP or equivalent ERP system