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Purpose of the Job
The Forecourt Sales Representative specialises in managing and growing sales to petrol station forecourts and related convenience outlets. This role requires deep understanding of forecourt operations, strong relationship management, and the ability to navigate high-volume, fast-paced environments with frequent stock turnover.
Key Responsibilities
Develop and grow accounts specifically within the forecourt and convenience retail segment specifically within the beverage and snack categories
Management of private label products
Provide high-frequency service to ensure consistent product availability and merchandising standards
Build strong working relationships with site managers and forecourt staff
Monitor stock levels and facilitate timely replenishment to avoid out-of-stock scenarios
Manage promotional activations (Receiving Promotions Catalogue and Managing Sales according to the promotions received) and point-of-sale execution at forecourt locations
Track performance of specific SKUs, particularly fast-moving items, and recommend assortment improvements
Provide support and insight into consumer buying behaviour at forecourts
Execute visits based on route plan prioritizing forecourts and maintaining strict adherence to NDDs
Assist with credit control and reconcile on-site transactions/payments
Compile and present activity reports specific to forecourt channel dynamics
Minimum Requirements
Grade 12 (Matric)
5 – 10 years related sales experience with at least 3 years’ experience in Forecourt/ Convenience Sales
Excellent communication ability
Proven track record related to sales achieved for the last 12 months
Skills Requirements
Knowledge – Understanding of the sales process and dynamic while being coachable and curious to learn
Confidence – Maintaining a positive attitude with ambition and will to sell in a fast-paced environment
Accountability – The obligation/willingness to accept responsibility for one’s actions
Resilience – Communicating with conviction, providing excellent service
Active listening – Understanding the customers’ needs
Rapport building – Strong interpersonal skills
Entrepreneurial spirit – Continual self-improvement
Technologically competent – Competence in Microsoft and handheld devices