Log In
Sign Up
Paid Ads Specialist (Google Ads, Meta, LinkedIn – Performance Marketing, Remote, U.S. Hours)About the RoleWe’re hiring a Paid Ads Specialist to plan, execute, and optimize high-performing digital advertising campaigns across Google, Meta (Facebook/Instagram), LinkedIn, and other platforms.This is a hands-on role where you’ll manage the full funnel — from campaign strategy and targeting to optimization and reporting — with a clear focus on ROI, lead generation, and scalable growth.If you’re analytical, data-driven, and experienced in improving CPA, ROAS, and conversion rates, this role is for you.ResponsibilitiesStrategy & PlanningDevelop and execute paid advertising strategies aligned with business goalsManage and scale campaigns across Google Ads, Meta, LinkedIn, and other channelsConduct audience research, keyword analysis, and targeting strategyForecast budgets and expected performance with marketing leadershipCampaign Management & OptimizationCreate, test, and optimize ad creatives, copy, and landing pagesMonitor campaigns daily and optimize for CTR, CPC, CPA, and ROASRun structured A/B tests to improve performanceUse automation features such as Performance Max and Dynamic Search AdsContinuously improve conversion rates and campaign efficiencyCollaboration & CoordinationWork with content, design, and analytics teams to ensure campaign alignmentAlign paid media efforts with overall marketing and brand strategyStay updated on platform features and coordinate with platform representativesAnalytics & ReportingTrack and analyze campaign performance across platformsPrepare weekly and monthly performance reportsIdentify trends and provide actionable insights and recommendationsRefine targeting, creative, and budget allocation based on dataRequirementsProven experience managing paid ad campaigns (Google Ads and Meta required)Strong understanding of PPC metrics, attribution models, and conversion trackingHands-on experience with:Google AnalyticsGoogle Tag ManagerStrong analytical skills with the ability to make data-driven decisionsExcellent communication, organization, and project management skillsComfortable working remote during U.S. business hoursNice to HaveExperience with additional platforms (YouTube, LinkedIn Ads, TikTok Ads)Familiarity with automation tools, scripts, and dynamic campaignsExperience with landing page optimization and funnel strategyExperience managing ad budgets of varying sizesKnowledge of remarketing and multi-touch attributionTools & TechGoogle AdsMeta Ads (Facebook/Instagram)LinkedIn AdsGoogle AnalyticsGoogle Tag ManagerPaid media and reporting toolsWhy JoinOwn and scale paid acquisition campaigns across multiple platformsDirect impact on revenue, leads, and ROI growthWork in a data-driven, performance-focused environmentOpportunity to test, experiment, and optimize at scaleFully remote role with strong ownership and autonomyWhat Success Looks LikeImproved ROAS, CPA, and campaign efficiencyConsistent growth in leads and conversionsEffective use of ad budgetsStrong reporting and actionable insightsContinuous optimization and performance improvementsApply NowIf you’re a Paid Ads Specialist who can execute, optimize, and scale high-performing campaigns, we’d love to hear from you.Apply now and drive measurable growth through paid marketing.